{"id":3016,"date":"2020-12-15T12:47:03","date_gmt":"2020-12-15T12:47:03","guid":{"rendered":"https:\/\/altanova.rs\/?p=3016"},"modified":"2020-12-22T11:34:02","modified_gmt":"2020-12-22T11:34:02","slug":"personalizovana-stampa","status":"publish","type":"post","link":"https:\/\/altanova.rs\/personalizovana-stampa\/","title":{"rendered":"Personalizovana \u0161tampa"},"content":{"rendered":"

Temelj svake veze, bilo li\u010dne ili poslovne, je odr\u017eavanje kontakata i stalna komunikacija. Razmislite kada ste se poslednji put obratili trenutnim ili potencijalnim kupcima? Buduc\u0301i da smo pod stalnim vremenskim pritiskom, ovaj va\u017ean segment komunikacije sa kupcima \u010desto se zaboravlja. Kupci moraju da osete da su vam va\u017eni i posebni i da ula\u017eete puno truda u njih. Personalizovana \u0161tampa daje ogromnu prednost u marketingu kompanijama koje su toga svesne. Takve kompanije koriste prednost personalizovanog \u0161tampanog materijala koju omoguc\u0301ava digitalna \u0161tampa.<\/p>\n

\"Personallizovana<\/p>\n

Direktni marketing je klju\u010d uspeha<\/h3>\n

Kada govorimo o direktnom marketingu, izme\u0111u ostalog mislimo na direktno adresiranu po\u0161tu koja vas \u010deka u po\u0161tanskom sandu\u010detu i namenjena je upravo vama. Dakle, va\u0161e ime \u0107e se na\u0107i na koverti, \u010dak i unutra c\u0301ete biti iznena\u0111eni pismom sa va\u0161im imenom, a pored toga i kuponom sa posebnim popustom. Iza svega ovoga stoje ma\u0161ine za digitalnu \u0161tampu koje omoguc\u0301avaju razli\u010dito \u0161tampanje razli\u010ditih grafi\u010dkih elemenata, tekstova, brojeva ili slika povezanih sa bazom podataka. To je velika prednost u odnosu na ofset \u0161tampu, gde je finalni izgled vezan za grafi\u010dke forme (CTP plo\u010de) i tu personalizacija \u0161tampanih materijala nije izvodljiva.<\/p>\n

\"\"<\/p>\n

Personalizovana \u0161tampa – neograni\u010dene mogu\u0107nosti<\/h3>\n

Moguc\u0301nosti personalizacije \u0161tampanog materijala je zaista ogromna. \u0160tampanje promenljivih podataka moguc\u0301e je na gotovo svim \u0161tampanim materijalima u bilo kom obliku. Personalizovana \u0161tampa se naj\u010de\u0161c\u0301e koristi na flajerima, pozivnicama, poklon vau\u010derima, razglednicama, kuponima, ulaznicama, nalepnicama, kao i na koricama bro\u0161ura, kataloga, knjiga, kalendara, izve\u0161taja<\/strong><\/a> …<\/p>\n

Personalizovana, odnosno varijabilna \u0161tampa poma\u017ee i kod raznih akcija prodaje ili kod nagradnih igara, gde se izra\u0111uju kuponi<\/strong> sa razli\u010ditim direktnim nagradama ili alfanumeri\u010dkim kodovima sa kojima u\u010destvujete u nagradnoj igri.<\/p>\n

Varijabilna \u0161tampa sve ve\u0107i upliv ima i u produkciji ambala\u017ee, gde se uz odre\u0111eni softver i opremu realizuje na primer velika serija nalepnica za proizvode, koje su sve vi\u0161e ili manje razli\u010dite, odnosno unikatne!<\/p>\n","protected":false},"excerpt":{"rendered":"

Temelj svake veze, bilo li\u010dne ili poslovne, je odr\u017eavanje kontakata i stalna komunikacija. Razmislite kada ste se poslednji put obratili trenutnim ili potencijalnim kupcima? Buduc\u0301i da smo pod stalnim vremenskim pritiskom, ovaj va\u017ean segment komunikacije sa kupcima \u010desto se zaboravlja. Kupci moraju da osete da su vam va\u017eni i posebni i da ula\u017eete puno truda […]<\/p>\n","protected":false},"author":3,"featured_media":3097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[243,244,245],"tags":[233,241,240,239],"yoast_head":"\nPersonalizovana \u0161tampa || BLOG || \u0160tamparija Altanova<\/title>\n<meta name=\"description\" content=\"Personalizovana \u0161tampa naj\u010de\u0161c\u0301e se koristi na flajerima, pozivnicama, poklon vau\u010derima, razglednicama, kuponima, ulaznicama, nalepnicama...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altanova.rs\/personalizovana-stampa\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalizovana \u0161tampa || BLOG || \u0160tamparija 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